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Metadata is an organisation that combines strong academic expertise with extensive practical experience gained in the commercial and public sectors. This means that our clients can be confident that our courses deliver the latest thinking in best practice with lots of practical examples to bring theory to life. Our core team members are:


Meet our trainers >

Dr Mike Goodland has been working in IT for more than 20 years as a business analyst, consultant, trainer, author and university lecturer. He was instrumental in the development of business analysis and systems development methods for the UK government and his books on that method (SSADM) have sold more than 40,000 copies.

Mike has developed courses in business analysis that have been sold to many organisations (indeed you may find that other ISEB course providers are using our materials under licence) and given hundreds of courses on this and related areas. He also has considerable practical experience through working as a consultant on many key strategic projects. Coupled with his academic and teaching experience, this ensures that as a tutor you are getting someone whose knowledge is ‘second to none’.



Meet our trainers >

Richard has a wealth of experience gained in a variety of roles in blue-chip environments and the public sector, such as American Express and HM Treasury. This includes over 15 years managing programmes and projects across the world including 10 years of systems development. Richard is a very experienced PRINCE2™ Practitioner and an active Gateway™ Reviewer of Government IT projects. He is also a highly regarded public speaker and delivers training courses that are effective and entertaining. Richard is a Director of the College of Public Speaking. He is also employed on a part time basis to deliver lectures to post graduate students at the University of Greenwich in Project Management and the Strategic use of E-Business.


Meet our trainers >

Mike is a seasoned Business Analyst with over 30 years broad based experience across multiple industries. He spent the first part of his career in Retail Banking, specialising in Credit Risk & Product Management, and was heavily involved in numerous change initiatives, before moving into the Information Systems domain in the early 90′s. Since then he has worked predominantly as a Business & Systems Analyst managing change at the interface between the Business & IT domains.

He has a particular interest in identifying the linkages & integration points between Industry Standard Frameworks & Methods, he enjoys translating complex technology concepts into formats that both business and technical people can readily understand. Mike is a Chartered Engineer, holds a 1st Class Honours degree in Computing & Psychology, an ISEB Diploma in Business Analysis, and OMG certifications in Business Process Management.


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Dawn has 20 years experience within the IT industry always gravitating towards the BA role regardless of job title, initially for a software development company delivering bespoke software solutions for a variety of large public and private companies across a broad range of industries. Moving onto a consultancy firm delivering e-commerce solutions to a wide range of companies from manufacturers to financial industries. Finally spending 12 years working as a BA within a financial services company delivering solutions for foreign exchange, treasury and regulatory compliance projects.

Throughout her entire career, Dawn has been interested in object-oriented methodologies specialising in UML and mentoring her former colleagues in adopting this approach. She is a Computer Science graduate who also holds the BCS BA Diploma and enjoys using her diverse experience to illustrate course principles with real-world examples and enthusiasm.


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Claudia is an accredited Prince2™ Practitioner, BCS Business Analyst, Lean Six Sigma Belt and qualified accountant with a track record of delivering major financial transformation projects. She has extensive experience in managing complex programs and full lifecycle projects across a variety of large and medium-sized organizations worldwide.

Claudia has successfully founded and grown a management consultancy specializing in business process re-engineering and total quality management for manufacturing, chemical and pharmaceutical industries. Being German, her project delivery focuses on efficiency within tight time and budget scales. Claudia is currently working as an independent Interim Manager for leading financial services organizations in the UK.

She has a profound academic background, holding master degrees in Business Administration and Science and a PhD in Innovation & Technology from international alma maters. Claudia’s extensive industry experience based on her strong academic foundation ensures that her courses are both comprehensive and benchmarked against real-life case studies. Her students appreciate her light-hearted and discursive approach to teaching.


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Victor Page is an independent method-agnostic Agile coach and trainer. He worked for BT from 1979 to 1997. His last ten years in BT were spent in various software development roles. This involved working on Agile and traditional Information Systems development projects in the UK, USA and Europe. After leaving BT he worked as a Lecturer at London Guildhall University, London Metropolitan University, Kingston University and the University of Westminster. Latterly he was Associate Dean at NCC Education.



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Closely involved in the DSDM Consortium, Steve has been involved in Agile since its inception. DSDM was one of the signatories of the Agile Manifesto, and Steve was pioneering iterative approaches to software development from the mid-1990s. As well as managing many Agile projects, Steve has implemented Agile into the highly regulated industries such as pharmaceuticals.

Steve is often asked to present at conferences in Europe and the USA. He has also published articles and written blog entries on the topics of Agile Project and Programme Management and Scaled Agile. He was lead author of the DSDM Agile Programme framework and contributed to the DSDM Agile Project Framework. His book, “Understanding Agile – a Guide for Managers” will be published shortly.

Steve has also co-authored papers on DSDM and PRINCE2, applying DSDM in an offshore environment and using DSDM with PMBOK. Accredited in project management techniques such as PRINCE2, Steve has more than 35 years of experience and has been responsible for large 6 figure projects and programmes.

He now uses his experience to provide training and consultancy to large organisations, and this keeps him up to date on current Agile thinking, trends and problems.


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Nick de Voil is a Certified Management Consultant specialising in information systems and customer experience design. He has over 30 years experience including roles in business analysis, project management, consultancy, systems development and teaching at a Further Education college. He has written and delivered numerous articles, book chapters and conference presentations, particularly on subjects related to business analysis and user experience.

Nick has served for several years on the board of IIBA UK, the UK Chapter of the international professional body for business analysts, and enjoys mentoring and coaching other business analysts.

Nick has a 1st Class degree in Computer Studies and Russian, and a MSc in Human-Computer Interaction with Ergonomics. He holds BCS and APMG certifications in business analysis, systems design and software testing, as well as qualifications in consultancy, Further Education and the securities and investment industry.


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Rod has been working within the IT field for over 30 years. In this time he has had roles from operator to Head of IT for an overseas bank. Since 2001 he has been working as a business analyst within the finance sector both in the UK as well as Europe and brings this wealth of practical experience along with his natural enthusiasm to his courses. He has two passions that he wants others to be converted too.

Good modelling, because if a picture worth a thousand words then a good model is worth ten thousand. Secondly ‘Business Architecture’, he has encounter many example of poor business architecture and would like to teach companies to use the best techniques. He was recently one of the first people in this country to pass the BCS Business Architect exam.


David Harris has over 35 years of Business Systems delivery experience, working on a variety of applications, across a range of industry sectors. He comes from a bespoke systems development background in aerospace engineering and manufacturing, delivered business charge associated with the implementation of COTS MRP systems, and was instrumental in delivering Portfolio Management, Change and Traceability Governance, Configuration and Systems development methods as Systems Development Manager for an insurance company.

Since the mid ‘90’s David has worked as an independent contractor, predominantly as a Business Analyst, across manufacturing, retail, distribution, defense, education and the public sectors. He has also performed specialist Portfolio Management, IT Enabled Change Management Road Mapping, Programme Co-ordination, Corporate Data Model Management, Process Change, Project Finance, Planning, and Solution design roles.

David’s certifications include; IIBA® CBAP®, BCS International Diploma in Business Analysis, APM Group PRINCE 2® Practitioner, APMGI Agile Project Management Practitioner, APMGI Change Management, APMGI Management of Portfolios, ITIL®, Professional Scrum Master, ISEB SSADM V4 – Analysis & Design. He has also studied and practiced as a complimentary therapist, in which he holds a number of professional standard certifications.


Graham Berrisford has 40 years experience of the IT industry. He spent 8 years working for a global systems integrator, for whom he established an architect community, architecture best practices, and a 3 week architect training programme. In 2006, he set up his own business, focused on teaching architect certification classes, including TOGAF certification courses. Since publishing his own architecture framework, he has been recognised internationally as an authority in architecture processes and products. He bring this experience to explaining TOGAF in a uniquely consistent and coherent way.


Our training venue is located in Central London, just north of the City and less than 10 minutes walk from Old Street tube station.

Lunch is provided at a nearby restaurant with vegetarian, gluten-free and Halal options.

Our training rooms have recently been built to provide a relaxed and comfortable atmosphere with state of the art facilities and plenty of natural light. We have disabled access and toilets.





Underground & Overground

If you prefer underground Old Street Station is 8 minutes walk away from our training venue.

There are plenty of buses that will take you to and from Hoxton Overground station very close to the venue, however, you can also walk from the station to the venue.


Can be a good alternative at weekend. The roads are very quiet on Saturday and Sunday mornings so driving is very feasible. We are just north of the Congestion Zone.

Parking is free at weekends in the surrounding roads; during the week you need to pay, but after 6.30pm it’s free.

Prefer to cycle?

There is a Boris bike station opposite our building and also there are bike racks just in front of our office.


Metadata Training, TheAgile.Space, 2- 6 Cropley Street, London N1 7PR

The training centre is located in the centre of Bristol at the Premier Inn and within easy reach of all local routes, Newport, South Wales and Cardiff.

The relaxing breakout area is a great place to chat with both your tutors and with other delegates – and we offer free hot and cold drinks. Lunch is provided for delegates as well as refreshments. We operate an ethical purchasing policy: our tea, coffee and sugar are sourced from Fair Trade suppliers and our lunches are sourced from a local provider. Also you have the opportunity to show off your skills and challenge other delegates on our brand new football table!

The address of the venue is:

Premier Inn 
Bristol City Centre (Haymarket)
The Haymarket Bristol Avon 
BS1 3LR 
United Kingdom

Location to be updated soon.

Metadata Ltd was formed in 1988 by Mike Goodland and Vanessa Young, both previously civil servants at CCTA – responsible for coordination and governance of all UK government computing. There they had developed a passion for business analysis working together as part of the team that developed the Structured Systems Analysis and Design Method (SSADM) and later went on to develop Prince and Prince 2.

After leaving CCTA, Mike became a lecturer at Kingston University where he taught business systems analysis and IT project management. Many business opportunities for part-time consultancy and training work led to the formation of Metadata Ltd. At that time, “metadata” was not a commonly used term. However much of our work concentrated on systematising information structures and producing data models – effectively data-about-data or metadata – hence our name.

Throughout the nineties and noughties Metadata was essentially a part-time training consultancy. SSADM had become a standard for most UK software development projects and was widely taught in all universities. Mike’s two books on SSADM had become standard texts selling in excess of 40,000 copies. Certification schemes develop for SSADM and later for Prince2 had become standards for IT practitioners.

Metadata developed training courses for many other organisations based on Mike’s book. (Among them, Debra Paul, now MD AssistKD and author of several popular books on business analysis, selected our training course for one of the largest UK software development consultancies.) We ran distance learning SSADM courses with weekend face-to-face training that were very popular with contractors. With increasing privatisation of government computing CCTA withdrew support for SSADM so its use and popularity began to decline. Metadata continued to support a few large organisations with training and consultancy.

Around 2006 we saw the emergence of business analysis, taking many ideas from systems analysis and management thinking, as a new discipline and job role. BA certification schemes were developed by the BCS/ISEB and Metadata became an accredited training provider. Initially, Mike worked with a few old associates providing weekend courses on a part-time basis – these proved very successful with many contractors. By 2012 this had built up into a serious business enabling Mike to leave Kingston University, and  Metadata to buy and fit-out its own training centre, theAgile.Space. He was then able to recruit a great team of freelance trainers with considerable practical business analysis and agile experience. Throughout the years Mike has worked with and developed considerable knowledge of project management and agile practices. Now this area of our business is growing rapidly.

In 2015 Metadata Training won a quality award in recognition for training quality and delegate’s satisfaction. Over the last 2 years we got 85% student satisfaction. More information click here.


While awards can be a great celebration for our hard work, we get high satisfactions when delegates emails us to inform us how great and helpful the training was .


We work with big, small, start-up companies to develop their staff skills in business analysis and agile. We’ve worked with major clients like government departments (HM Treasury and Land Registry), Logica, BT, Prudential and Cable and Wireless. Our students have achieved high success rates in the BCS(formerly ISEB) and APMG examinations. Metadata training materials are very highly regarded, particularly the case studies which have been formulated from a combination of extensive real world experience and academic rigour.

Case Study – Cable and Wireless Business Analysis Diploma

Cable & Wireless is one of the world’s leading international communications companies. As part of their commitment to development and training for their people, Cable & Wireless asked Metadata to propose a programme of training to enable their Business Analysts to achieve the highly valued ISEB Business Analysis Diploma. A key objective was to minimise the impact on their business so we designed a series of one day courses to run every fortnight on Mondays. The training programme ran for over six months and by the end, the Business Analysts had achieved a 100% success rate in the BCS( formerly ISEB ) certificate exams.

Case Study – BT Effective Communications Workshop

BT plc is a global leader in provision of communications solutions and services. Its activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. In conjunction with the College of Public Speaking, we have run ‘Effective Communication Workshops’ for members of BT’s elite talent pool. Feedback from the group has been very positive and BT has commissioned further courses.

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