Course detail

User experience (UX) design, traditionally the role of a UX specialist, is becoming part of the modern BA’s toolkit – particularly in today’s digital agile world. Usability is key to attracting and keeping customers. For internal systems improved usability ensures efficiency, increases job satisfaction and reduces errors.

Traditional business analysis courses focus on requirements and often ignore many UX techniques such as personas, information architectures, task models, user journeys, and wireframing. Traditional UX courses ignore the integration of UX into the BA and systems lifecycles. Our course assumes a basic knowledge of business analysis work but extends that so business analysts can collaborate better with UX specialists and can add the UX techniques to their toolkit; thereby developing more useable solutions for all stakeholders.

  • Convince others of the importance of user-centered approaches
  • Integrate UX approaches with waterfall and agile solutions development
  • Apply basic psychological concepts affecting users
  • Create personas
  • Create models of the user’s world (task, mental, and contextual inquiry models)
  • Define information architectures and site maps
  • Create user journeys
  • Apply interaction design principles to build wireframes and prototypes
  • Apply effective visual design principles
  • Consider mobile, tablet and desktop design issues
  • Design, plan and execute usability tests and other evaluations
  • 2-day classroom workshop
  • Learning in a small class (maximum class size is 12) with time for discussion
  • Course binders contain notes and case studies
  • Refreshments and lunches
  • A convenient central London location with excellent facilities

Business analysts who need to:

  • improve their collaboration with UX specialists
  • understand and deliver the right solutions to usability problems

This course is aimed mainly at business analysts so basic knowledge of business analysis work would be useful.

No prior user experience knowledge is mandatory.

Taught by NICK DE VOIL – known to many BAs as the Member Experience Director of IIBA UK. A passionate advocate of UX for BAs and the importance of user-centred design at all levels of an organisation, he is a popular speaker, author and business analyst mentor.

Nick has over 25 years experience as a BA, UX consultant, PM, software designer and developer, with particular emphasis on investment banking, public sector, media and Internet startups.

Dates and bookings

Date Duration Location Delivery Price (ex VAT) Availability
Thu 13 – Fri 14 Sep 2 days London weekday £795
Available Book >
Thu 29 – Fri 30 Nov 2 days London weekday £795
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Note: all prices exclude VAT

Why choose us

  • Weekend/midweek courses
  • Experienced lecturers
  • Central London location
  • Small class size

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