If you are a business analyst or a business change professional, customer journey mapping will help you increase the success of your projects. We recently ran a session on this as part of our Lunch & Learn Programme and you can now access the recording by filling the form below.

Why get the recording?

It is a really practical and engaging session that we highly recommend. You get access to the presentation and the demonstration on how to create the Customer Journey Map based on a scenario, Nick de Voil is using the virtual Miro board in the session. This session is suitable for beginners and assumes you don’t have any experience of customer journey mapping.

What is Customer Journey Mapping?

Customer journey mapping (also called user journey mapping) is the process of creating a customer journey map, a visual story of your customers’ interactions with your brand. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective.  It is just as important for small and medium-sized enterprises as it is for larger companies. Customer journey mapping makes your projects more successful by helping you take your customers’ needs into account.

The tool helps with:

• Gaining insight into common customer pain points and how to improve those
• Better understanding customer expectations
• Optimising the customer experience

Want to learn how to create a customer journey map?

Access the recording by filling in the form below.